The Nexus Brand and Its Nexus 4 and 7 Running on Android Jelly Bean

What Google is doing is producing a content machine that it wants to place right in the centre of everything people do. It will become the one-stop destination for leisure and productivity.

“The Nexus brand is there to represent the epitome of what the Android operating system can do," says Charles Golvin, the principal analyst of Forrester Research. "It's supposed to be a shining example. It's true to say a lot of consumers don't live and die by gesture control or panoramic cameras but it matters in that it continues to demonstrate innovation and leadership.

And it's a good thing too because this latest increment brings so much to the table. Google understands that tablets in particular are not used by just one person and so having the ability for different people to access their own accounts on one device will ensure that entire families will be able to make it a focal point of their life. Android 4.2 Jelly Bean (read more) also has a better notifications system and there is an ability to output video via Wi-Fi from a device to a high-definition TV. Throw in panoramic camera options and a much-improved Google Now and you can see where Android is heading.

The Nexus 4 will appeal to small segments who want the latest and greatest and it helps that it is very aggressively priced which could make more of a difference than previous models. The Nexus 10 will have more impact. It's a much better demonstration of the Android tablet experience than Nexus 7 and it comes at the right time when there is competition from Microsoft's Surface. "There will always be some scepticism, however. Some developers worry about the constant refreshing of software and hardware going on at the moment. "What is important is that the market settles down and stops 90 per cent of all development work being a total waste of time,"says games developer Jon Hare.

"Non-centralised technological change is nearly always bad for development companies as it generates even more work to put your title to market with absolutely no guarantee of success or long-termstability to offset the extra risk."

And yet without this sort of work, there would never be progress. After all, we're seeing the ability for UK users to buy films from Google Play and the introduction in Europe of the brilliant Music service that allows users to upload up to 20,000 songs to the cloud for free. These can then be accessed on any Android device or web browser.

"Content is an important part of what the Nexus phones and tablets are all about," says Christopher Kassulke, CEO of HandyGames. "We are more than happy about the new part of the Nexus family. The price of the devices are outstanding and I personally believe we will see a huge audience of new users thanks to Google. They offer great quality products. Supporting Android is the key for the global mass market."